Product Stick-On Nails | ManiMe (Collections)
Leveraging cutting-edge AI-powered 3D-scanning patented technology, MANIME cultivates a culture of compassion by delivering cruelty-free, toxin-free manicures that empower individuals to pamper themselves effortlessly within the comfort of their homes. Following a successful Series A funding round that generated $10M, our team embarked on a transformative journey to refresh the product offerings, focusing on young to middle-age demographics. We developed short-term capsules, refining marketing visuals, and introducing new essential products.
Our journey commenced with a revitalization of our packaging visuals and paid media presence, laying a solid foundation for the evolution of our brand. Through meticulous attention to detail, I crafted hundreds of captivating surface designs that brought our product to life. I led the design process, creating long-term seasonal strategies, curating vibrant color libraries, and setting up print-ready files.
Additionally, I served as the primary creative contact, nurturing strong relationships with our celebrity nail artists in special projects. In response to MANIME’s expanding marketplace, we established a highly efficient production system of ready-to-print files. This enhancement resulted in tripling the product offering setting MANIME apart as an unrivaled leader in the nail art space. By equipping brands and nail artists with the first-ever method to create stunning custom-fit nail stickers, we empowered customers to indulge in beauty without the salon visits.
Role: Lead Designer
Creative Vision, Color Design, Engineered Surface Design, Illustration, Product Design, Pre-Press Requirements, Visual Identity
Tools: Adobe Creative Suite, Notion, Asana, Miro, Jiro
“Escapism, Softened Romance, and Holiday”
Jonathan Simkhai uses Santa Fe and Palisades, from the winter collection, in NYFW 2022. (Photo credits to Jonathan Simkhai.)
“Nature Awakening, Brides And Grooms, and Shades Of Blue”
“Summer Night Out”
“Why it won: ManiMe proves the future is now. Select a design, upload a photo of your nails on the brand’s website, and in a matter of days a set of custom-fit gel stickers will arrive at your door. ”
“Seasonal Special Projects”
About MANIME’s Marketplace and special projects
Each season’s special project of collaborations with nail artists or brand partners is tackled by the in-house illustrator/digitizer (that’s me!). Each product achieved visual cohesion, from being true to the artist’s original hand-painted work or having brand’s assured on color confidence for bespoke designs.
Creativity in the Marketplace!
I provided artist care and artwork digitization. Our design team led our community of artists to capture key moments across all four seasons with elegance, and where possible, a bit of play.
In order of appearance: @CocaCola, Netflix QueerEyes’ @JVN, @NailsByMei, @Moonchild.nails, HBO Euphoria’s @NatalieMinerva, @TheMimiD, @NailsByCanishiea, @MrCoffee, @PolishedYogi, @NailArtByQueenie, @vm.nailartist, @SuperFlyNails, @MarrowFine, @EmbraceNails, @GlossHouse, @LauraDidMyNails, @OverGlowEdit, @Jolene.B.Nails, @BadGirlNails, @MyDumbNails, @NailJob, @TessaLynNails, @TxManiMuse, @AmiVNails, @HeyGreatNails, @Banicured_, @Heluviee, @Enamelle, @CassMarieBeauty, @Gorjana.
“MANIME Customer Stories: Chloé”
ManiMe Customer Stories: Chloé (90s)
ManiMe Customer Stories: Chloé (15s)
ManiMe Customer Stories: Chloé (60s)
About Customer Stories; Chloé Paid Media
#Art Direction and storyboard by me
#video by VTC Films
#talent by Chloe Bulpin
#nail concepts by ManiMe, @aliciatnails, @frecklepusnails, and @polished_yogi
#casting by me
Special Thanks: CThruLabs